IIMC

List of Books added during 2002 – 2006

9/11 - AMERICA

1 Cortada,James W

Betting on America: Why the U.S can be stronger after

September 11. / James W Cortada and Edward Wakin.--

London: Financial Times Prentice- Hall Books, 2002. 257p

ISBN : 0-13-046078-8.

Y:441.73 P2 21194

9/11,INTERVIEW

2 Chomsky,Noam

Power and terror: Post-9/11 talks and interviews. / Noam

Chomsky.-- Dehradun: Natraj Publishers, 2003. 158p.

ISBN : 81-8158-011-7.

Y:441 P3 20607

9/11,REPORT

3 The 9/11 commission report: Final report of the National

Commission on terrorist attacks uopon the united States.-

New York: W W Norton Company, 2004. 567p.

ISBN : 0-393-32671-3.

Y:441 P4 21027

ADVERTISING

4 Baskin,Merry(Ed)

Brand new brand thinking: Brought to life by 11 experts

who do. / edited by Merry Baskin and Mark Earls.-- London

: Kogan Page, 2002. 212p.

ISBN : 0-7494-3678-6.

TZ56 P2 20357

5 Berger,Warren

Advertising today / Warren Berger.-- Phaidon: Apple

computer & The Hitech cock Trust, 1997. 512p.

ISBN : 0-7148-3923-x.

TZ56 N7 20108

6 Bernstein,David

Advertising outdoor: Watch this space. / David Bernstein.

-- London: Phaidon Press, 2002. 240p.

ISBN : 0-7148-3635-4.

TZ56 P2 20369

ADVERTISING

7 Choudhury,Pran K

Successful branding. / Pran K Choudhury.-- Hyderabad:

Universities Press, 2001. 151p.

ISBN : 81-7371-361-8.

TZ56 P1 20591

8 Cook,Peter

Best practice creativity. / Peter Cook.-- England: Gower

Publishing, 1998. 271p.

ISBN : 0-566-08027-3.

TZ56 N8 20169

9 Ellwood,Iain

Essential brand book: Over 100 techniques to increase

brand value. / Iain Ellwood.--2nd ed.-- London: Kogan

Page, 2000. 320p.

ISBN : 0-7494-3863-0.

TZ56 P 20330

10 Gad,Thomas

4-D Branding: Cracking the corporate code of the network

economy. / Thomas Gad.-- London: Financial Times with

Prentice Hall, 2001. 183p.

ISBN : 0-273-65368-7.

TZ56 P1 20924

11 Gandhi,D V (Ed)

Advertiser's handbook 2002. / edited by D V Gandhi.--8th

ed.-- New Delhi: Indraprastha Prakashan, 2002. v.p.

TZ54n44'P2 P2 20146

12 Gandhi,D V(Ed)

Advertiseers handbook 2003. / edited by D V Gandhi.--9th

ed.-- New Delhi: Indraprastha Prakashan, 2003. v.p.

TZ56n44 P3 20615

13 Ghosal,Subhas

Making of advertising. / Subhas Ghosal.-- Delhi:

Macmillan, 2002. 400p.

ISBN : 0-333-939100.

TZ56 P2 20314

14 Jones,John Philip

The ultimate secretes of advertising. / John Philip Jones

-- New Delhi: Sage Publications, 2002. 227p.

ISBN : 0-7619-2244-x.

TZ56 P2 20110

ADVERTISING

15 Jones,John Philips (Ed)

How to use advertising to build strong brands / edited by

John Philips Jones.-- London: Sage Publications, 1999.

394p.

ISBN : 0-7619-1243-6.

TZ56 N9 20120

16 Kapferer,Jean-Noel

Reinventing the brand :Can top brands survive the new

market realities ? / Jean-Noel Kapferer.-- London: Kogan

Page, 2001. 234p.

ISBN : 0-7494-3593-3.

TZ56 P1 20356

17 Kapoor,Jagdeep

Brand naamkaran for desi khari English marie segments. /

Jagdeep Kapoor.-- Mumbai: BPI India, 2002. 104p.

ISBN : 81-7693-099-7.

TZ56 P2 20298

18 Kaptan,S S

Advertising regulations. / S S Kaptan.-- New Delhi: Sarup

& Sons, 2003. 75p.

ISBN : 81-7625-422-3.

TZ56 P3 20646

19 Kaptan,S S

Social dimensions of advertising. / S S Kaptan.-- New

Delhi: Sarup & Sons, 2003. 100p.

ISBN : 81-7625-423-1.

TZ56 P3 20721

20 Lepla,Jaseph F

Integrated branding / Jaseph F Lepla and Lynn M Perker.--

London: Kogan Page, 2002. 299p.

ISBN : 0-7494-3720-0.

TZ56 P2 20157

21 Neidle,Andrea

How to get into advertising. / Andrea Neidle.-- London:

Continuum, 2000. 224p.

ISBN : 0-8264-5767-3.

TZ56 P 20595

22 O'Guinn,Thomas C

Advertising. / Thomas C O'Guinn ; Charis T Allen and

Richard J Semenik.--2nd ed.-- London: South-Western

College Publishing, 2000. 694p.

ISBN : 0-324-00661-6.

TZ56 P 20249

ADVERTISING

23 Ries,A L

Positioning: The battle for your mind. / A L Ries and

Jack Trout.-- New York: McGraw-Hill, 2000. 246p.

ISBN : 0-07-135916-8.

TZ56 P 20232; 20332

24 Roman,Kenneth

How to advertise: What works,what doesn't- And why. /

Kenneth Roman and Jane Maas.--3rd ed.-- London: Kogan

Page, 2003. 218p.

ISBN : 0-7494-3849-5.

TZ56 P3 20686

25 Russell, Thomas J

Clippner's advertising procedure. / Thomas J Russell and

Ronald W Lane.--15th ed.-- USA: Prentice-Hall, 2002.

697p.

ISBN : 0-13-042577-x.

TZ56 P2 20240

26 Sharma,Kumud

Vigyapan ki duniya. / Kumud Sharma.-- New Delhi: Pratibha

Pratishthan Publishers, 2004. 150p.

ISBN : 81-88266-27-2.

TZ56 P4 21047-21048,H

27 Vincent,Laurence

Legendary brands: unleashing the power of storytelling to

create a winning market strategy. / Laurence Vincent.--

USA: Dearborn Trade Publishing, 2002. 321p.

ISBN : 0-7931-5560-6.

TZ56 P2 20367

28 White,Roderick

Advertising. / Roderick White.--4th ed.-- England: McGraw

Hill Publishing, 2000. 317p.

ISBN : 0-07-709458-1.

TZ56 P 20606

29 Zymzn,Sergio

The end of advertising as we know it. / Sergio Zymzn.--

New Jersey: John wiley & Sons, 2002. 239p.

ISBN : 0-471-42966-x.

TZ56 P2 20905

Advertising -ASIA

30 Aitchison,Jim

How Asia advertises:The most successful campaigns in Asia

Pacific and the marketingstrategies behind them. / Jim

Aitchison.-- Singapore: John Wiley, 2002. 411p.

ISBN : 0-470-82055-1.

TZ56.4 P2 21200

-EUROPE

31 Art directors club of Europe: The best of European design

and advertising 2001.--10th ed.-- London: Laurence King

Publishing, 2002. 266p.

ISBN : 1-85669-284-1.

TZ56:5 P1 21256,R

-INDIA

32 Arora,Sanjay

The language of advertising in India. / Sanjay Arora.--

Jaipur: University Book House, 2005. 148 p.

ISBN : 81-8198-079-4.

TZ56.44 P5 21459

33 Chandrakandan,K

Art & science of advertising. / K Chandrakandan and etal.

-- Jaipur: RBSA Parnami, 2004. 194p.

ISBN : 81-7611-212-7.

TZ56.44 P4 21260

34 Kapoor,Jagdeep

24 Brand mantras. / Jagdeep Kapoor.-- New Delhi: Response

Books, 2001. 111p.

ISBN : 0-7617-9525-0.

TZ56.44 P1 20077

ADVERTISING,AGENCIES

35 Malefyt,Timothy Dewaal

Advertising cultures. / Timothy Dewaal Malefyt.-- Oxford:

Berg, 2003. 220p.

ISBN : 1-85973-678-5.

TZ56(Y:1) P3 20604

ADVERTISING,BRAND

36 Kelley,Larry D

Advertising media planning: A Brand management approach.

/ LarryD Kelley and Donald W Jugenheimer.-- New York: M E

Sharpe, 2004. 144 p.

ISBN : 0-7656-1310-7.

TZ56:8 P4 21181

37 Parameswaran,M G

FCB-ULKA brand building advertising: Concept and cases. /

M G Parameswaran.-- New Delhi: Tata McGraw-Hill, 2001.

212p.

ISBN : 0-07-047426-5.

TZ56 P1 20664

ADVERTISING,BRANDS

38 Wheeler,Alina

Designing brand identity: A complete guide to

creating,building,and maintaning strong brands. / Alina

Wheeler.-- New Jersey: John Wiley, 2003. 229p.

ISBN : 0-471-21326-8.

TZ56 P3 20439

- ASIA

39 Temporal, Paul

Branding in Asia. / Paul Temporal.-- Singapore: John

Wiley & Sons, 2000. 261p.

ISBN : 0-471-83576-5.

TZ56.4 P 19248; 20925,P1

ADVERTISING,BUSINESS

40 Hazarika,Anjali

Daring to dream: Cultivating corporate creativity through

dreamwork. / Anjali Hazarika.-- New Delhi: Response Books

, 1997. 207p.

ISBN : 81-7036-651-8.

TZ56 N7 21263

ADVERTISING,CHILDREN

41 Lindstrom,Martin

Brand child. / Martin Lindstrom.-- London: Kogan Page,

2003. 316p.

ISBN : 0-7494-3867-3.

TZ56 P3 20437

ADVERTISING,COMMERCIAL

42 Drawbaugh,Kevin

Brands in the balance: Meeting the challenges to

commercial identity. / Kevin Drawbaugh.-- London: Pearson

Education, 2001. 278p.

ISBN : 0-273-65035-1.

TZ56 P1 20370

ADVERTISING,CONSUMER

43 Sutherland,Max

Advertising and the mind of the consumer. / Max

Sutherland and Alice K Sylvester.--Int. Ed. ed.--

Australia: Allen &Unwin, 2004. 326 p.

ISBN : 1-86508-231-7.

TZ56 P4 21569

ADVERTISING,DESIGNING

44 Cliff,Stafford

50 trade secrets of great design packaging. / Stafford

Cliff.-- USA: Rockport Publishers, 1999. 224p.

ISBN : 1-56496-599-6.

TZ56:5 N9 21386,R

ADVERTISING,ENCYCLOPEDIA

45 McDonough,John (Ed)

The advertising age: Encyclopedia of advertising. /

edited by John McDonough and Karen Egolf.-- New York:

FITZROY DEARBORN, 2003. 1873p.

(v.1-3)(A-Z).

ISBN : 1-57958-172-2.

TZ56k P3 20445-20447

ADVERTISING,FUTURE

46 Clifton,Rita (Ed)

Twenty-five visions: The future of brands. / edited by

Rita Clifton and Esther Maughan.-- London: Macmillan

Press, 2000. 112p.

ISBN : 0-333-77673-9.

TZ56 P 20420

ADVERTISING,GRAPHICS

47 Landa,Robin

Advertising by design: Creating visual communications

with graphic impact. / Robin Landa.-- New Jersey: John

Wiley & Sons, 2004. 231p.

ISBN : 0-471-42897-3.

TZ56(TZ52) P4 20958

ADVERTISING,GUIDE

48 Vilanilam,J V

Advertising basics ! :A resource guide for beginners. / J

V Vilanilam and A K Varghese.-- New Delhi: Response Books

, 2004. 200 p.

ISBN : 0-7619-9810-1.

TZ56 P4 20765; 21254

ADVERTISING,HANDBOOK

49 Gandhi,D V(Ed)

Advertisers handbook 2004: Reference annual on media and

advertising in India. / edited by D V Gandhi.--10th ed.--

New Delhi: Indraprastha Prakashan, 2004. v.p.

TZ56n44'P4-P3 P4 20783

ADVERTISING,INTERNET

50 Bly Robert W

The online copywriter's handbook. / Robert W Bly.-- New

York: McGraw-Hill, 2002. 320p.

ISBN : 0-658-02114-1.

TZ56:6 P2 20374

51 Stafford,Marla R(Ed)

Advertisng, promotion, and new media. /edited by Marla

R Stafford and Ronald J Faber.-- New York: M E Sharpe,

2005. 380 p.

ISBN : 0-7656-1315-8.

TZ56(D6,8(B) P5 21426

52 Zeff,Robin

Advertising on the internet. / Robbin Zeff and Brad

Aronson.--2nd ed.-- New York: John Wiley, 1999. 436p.

ISBN : 0-471-34404-4.

TZ56(D6,8(B)7) N9 20715

ADVERTISING,LANGUAGE

53 Kelly-Holmes,Helen

Advertising as multiliqual communication. / Helen Kelly-

Holmes.-- New York: PALGRAVE MACMILLAN, 2005. 206P.

ISBN : 1-4039-1725-6.

TZ56 P5 21223

ADVERTISING,MANAGEMENT

54 Batra,Rajeev

Advertising management / Rajeev Batra.--5th ed.-- New

Jersey: Prentice Hall, 1996. 754 p.

ISBN : 0-13-520917-X.

TZ56(X:8) N6 17890; 21212,P3

ADVERTISING,MANAGEMENT

55 Hill,Sam

The infinite asset: Managing brands to build new value. /

Sam Hill and Chris Lederer.-- Boston: Harvard Business

School Press, 2001. 238p.

ISBN : 1-57851-249-2.

TZ56(X:8) P1 20670

56 LePla,F Joseph

Brand driven: The route to Integrated Branding through

Great Leadership. / F Joseph LePla: Susan V Davis and

Lynn M Parker.-- London: Kogan Page, 2003. 334p.

ISBN : 0-7494-3797-9.

TZ56 P3 20487

57 Rickards,Tudor

Creativity and problem solving at work. / Tudor Rickards.

--3rd ed.-- England: Gower Publishing, 1997. 228p.

ISBN : 0-566-07961-5.

TZ56(X:8) N7 20228

58 Shimp,Terence A

Advertising,promotion, & supplemental aspects of

integrated marketing communications. / Terence A Shimp.--

6th ed.-- Australia: Thomson South-Western, 2003. 650 p.

ISBN : 0-03-035271-1.

TZ56(X:51) P3 20364

59 VanAuken,Brad

The brand management checklist / Brad VanAuken.-- London:

Kogan Page, 2002. 320p.

CD available.

ISBN : 0-7494-3699-9.

TZ56(X:8) P2 20162

ADVERTISING,MARKETING

60 Belch,George E

Advertising and promotion: An integrated marketing

communications perspective. / George E Belch and Michael

A Belch.--5th ed.-- New Delhi: McGraw- Hill Irwin, 2001.

794p.

ISBN : 0-07-231445-1.

TZ56(X:51) P1 20969,R

61 Chakraborty,Alokananda (Ed)

Who ! 2004: The ultimate yearbook on the people who

matter in Indian advertising, marketing and media. /

edited by Alokananda Chakraborty.-- New Delhi: Agency

Fags, 2005. 286p.

TZ56(X:51) P5 21217

ADVERTISING,MARKETING

62 Clow E Kenneth

Integrated advertising,promotion,&marketing

communications. / Kenneth E Clow and Donald Baack.-- New

Jersey: Prentice Hall, 2002. 638 p.

(CD available).

ISBN : 0-13-061624-9.

TZ56-TZ(X:51) P2 20766,P2; 21404,P4

63 Haig,Matt

Brand failures: The truth about the 100 biggest branding

mistakes of all time. / Matt Haig.-- London: Kogan Page,

2003. 310p.

ISBN : 0-7494-3927-0.

TZ56(X:51) P3 20567

64 Hopkins,David M

Counterfeiting Exposed : Protecting your brand and

customers. / David M Hopkins; Lewis T Kontnik and Mark T

Turnage.-- New Jersey: John Wiley, 2003. 320p.

ISBN : 0-471-26990-5.

TZ56(X:51) P3 20569

65 Mooij,Marieke de

Global marketing and advertising: Understanding cultural

paradoxes. / Marieke de Mooij.-- New Delhi: Sage

Publications, 1998. 315 p.

ISBN : 0-8039-5970-2.

TZ56(X:51) N8 21625

66 Parente,Donald

Advertising campaign strategy : A guide to marketing

communication plans. / Donald Parente.-- London: The

Dryden Press, 20000. 371p.

ISBN : 0-03-021114-x.

TZ56(X:51) P 20234

ADVERTISING

67 Pringle,Hamish

Brand Manners: How to create the self-Confident

organisation to live the brand. / Hamish Pringle and

William Gordon.-- New York: John Wiley, 2001. 314p.

ISBN : 0-470-85610-6.

TZ56(X:51) P1 20568

68 Tiwari,Sanjay

The (un)Common sense of advertising.:Getting the basic

right. / Sanjay Tiwari.-- New Delhi: Response Books, 2003

322p.

ISBN : 0-7619-9736-9.

TZ56 P3 20589

ADVERTISING,PICTURE

69 Dzamic,Lazar

No-copy advertising. / Lazar Dzamic.-- Switzerland:

Rotovision, 2001. 159 p.

(Reference).

ISBN : 2-88046-566-7.

TZ56 P1 20791

ADVERTISING,PLANNING

70 Halve,Anand Bhaskar

Planning for power advertising: A user's mannuel for

students and practitioners. / Anand Bhaskar Halve.-- New

Delhi: Response Books, 2005. 260 p.

ISBN : 0-7619-3354-9.

TZ56 P5 21627

ADVERTISING,PRACTICE

71 Mackay,Adrian R(Ed)

The practice of advertising. / edited by Adrian R Mackay.

--5th ed.-- Boston: ELSEVIER Butterworth Heinemann, 2005.

367 p.

ISBN : 0-7506-6173-9.

TZ56 P5 21438

ADVERTISING,PRINCIPLES

72 Wells, William & etal

Advertising: Principles and practice. / William, Wells;

John Burnett and Sandra Moriarty.--5th ed.-- New Jersey:

Prentice Hall, 2000. 562p.

ISBN : 0-13-083571-4.

TZ56 P 21394,P; 21526,T

ADVERTISING,PRINTING

73 Mono

Advertising: Digital lab,Print & electronic design. /

Mono.-- Switzerland: Rotovision Book, 2001. 156p.

ISBN : 2-88046-557-5.

TZ56-TZ52 P1 20789

ADVERTISING,PUBLIC RELATIONS

74 Bhanavat,Sanjiv (Ed)

Jansamperk evm vigyapan. / edited by Sanjiv Bhanavat.--

Jaipur: Jansanchar Kendra, 2003. 214p.

TZ56-57 P3 20698

ADVERTISING,PUBLIC RELATIONS

75 Bhanavat,Sanjiv(Ed)

Jansamperk evm Vighyapan. / edited by Sanjiv Bhanavat.--

Jaipur: Jansanchar Kendra, 2003. 214p.

(Patrakarita evm jansanchar prakashan series-9.)

(Hindi).

TZ57-56.44 P3 20564

76 Goyal,Santosh

Jansampark aur vigyapan. / Santosh Goyal.-- Delhi: Shri

Natraj Prakashan, 2003. 160p.

ISBN : 81-7312-019-6.

TZ56-TZ57 P3 20733

77 Gupta,Deepak

Handbook of advertising media and public relations. /

Deepak Gupta.-- New Delhi: Mittal Publications, 2005.

674 p.

ISBN : 81-7099-987-1.

TZ56-57k44 P5 21462

78 Kulshresth,Vijay

Jansampark prachaar evm vigyapan. / Vijay Kulshresth.--2

ed ed.-- Jaipur: Rajasthan Prakashan, 2000. 236p.

TZ56 P 20705

79 Levine,Michael

A branded World: Adventures in Public Relations and the

creation of superbrands. / Michael Levine.-- New Jersey:

John Wiley, 2003. 260p.

ISBN : 0-471-26366-4.

TZ56-57 P3 20566

80 Ries,A L

The fall of advertising & the rise of P R. / A L Ries and

Laura Ries.-- New York: Harper-Collins Publishers, 2002.

295p.

ISBN : 0-06-008198-8.

TZ56-7 P2 20267

81 Singh,Nishant

Jansampark aur vigyapan. / Nishant Singh.-- New Delhi:

Radha Publications, 2005. 220p.

ISBN : 81-7487-366-x.

TZ56-57.44 P5 21172,H

ADVERTISING,PUBLISHING

82 Henning,Emily(Ed)

Art directors annual 80: The years best advertising

graphic design interactive photography illustration from

around the World. / edited by Emily Henning.--

Switzerland: Rotovision SA, 2001. 488p.

DVDROM available).

ISBN : 2-88046-680-6.

TZ56-TZ52 P1 20817,R

ADVERTISING,STRATEGY

83 Narula,Avinash

Implementing advertising strategy. / Avinash Narula.--

New Delhi: Merx Equity Printers, 2003. 376p.

ISBN : 81-901741-1-0.

TZ56 P3 20945

ADVERTISING,WEB

84 Singh,PP (Ed)

Web advertising and online marketing: Technologies and

strategies for E-marketing. / edited by P P Singh and

Sandhir Sharma.-- New Delhi: Deep & Deep Publications,

2004. 235p.

ISBN : 81-7629-613-9.

TZ56(X:51) P4 21204

ADVERTISNG ,HANDBOOK

85 Hahn,Fred E

Do-it-yourself advertising & promotion. / Fred E Hahn.--

3rd ed.-- New Jersey: John Wiley & Sons, 2003. 324 p.

ISBN : 0-471-27350-3.

TZ56k P3 21450

ADVERTISNG,MANAGEMENT

86 Tyagi,C L

Advertising management. / C L Tyagi and Arun Kumar.-- New

Delhi: Atlantic Publishers, 2004. 436p.

ISBN : 81-269-0257-4.

TZ56(X:8) P4 21258

ADVERTISNG,PRESS

87 INFA

INFA press aqnd advertisers year Book 2002-2003. / INFA.-

34th ed.-- New Delhi: INFA Publications, 2004. v.p

TZ54-56n1'P3--p2 P4 21209,R

AFGHANISTAN

88 Bandyopadhayay,Sushmita

Taliban,Afghan aur mein. / Sushmita Bandyopadhayay.-- New

Delhi: Rajkamal Prakashan, 2003. 120p.

ISBN : 81-267-0633-3.

V491'N5 P3 20543

AGRICULTURE

-INDIA

89 TERI

Relevance of genetically modified plants to Indian

agriculture. / TERI.-- New Delhi: Tata Energy Research

Instititute, 2001. 180p.

ISBN : 81-85419-89-2.

J.44 P1 20086

AUDIO

-VIDEO

90 Lester,Paul Martin

Visual communication: Images with messages. / Paul Martin

Lester.--2nd ed.-- Australia: Wadsworth Thomson Learning,

2000. 402p.

ISBN : 0-534-56142-x.

TZ591 P 20345

-VIDEO,DICTIONARY

91 Uren,Martin

Illustrated dictionary of moving image technology. /

Martin Uren.--4th ed.-- New Delhi: Focal Press, 2001.

352p.

ISBN : 0-240-51632-x.

TZ591k P1 20887

-VIDEO,GUIDE

92 Zelazny,Gene

Say it with chart's: The executive guide to visual

communication. / Gene Zelazny.-- USA: McGraw Hill, 1996.

198 p.

ISBN : 0-7863-0894-x.

TZ591 N6 20509

-VISUAL

93 Bhatia,Arun

Visual communication. / Arun Bhatia.-- New Delhi: Rajat

Publications, 2005. 302 p.

ISBN : 81-7880-190-6.

TZ591 P5 21528

AUDIO-VISUAL

94 Compesi,Ronald J

Video field production and editing / Ronald J Compesi and

Ronald E Sherriffs.--4th ed.-- London: Allyn and Bacon,

1997. 463p.

ISBN : 0-205-26358-5.

TZ599:2-7 N7 20124; 21021,E-5

95 Derry,Roger

PC Audio editing from broadcasting to home CD. / Roger

Derry.-- New Delhi: Focal Press, 2000. 226p.

(CD available).

ISBN : 0-240-51596-x.

TZ591:2 P 20384

96 Evans,Russell

Practical DV filmmaking. / Russell Evans.-- Oxford: Focal

Press, 2002. 360p.

(CD available).

ISBN : 0-240-51657-5.

TZ599:6 P2 20257

97 Mirzoeff,Nicholas(Ed)

The visual culture reader. / edited by Nicholas Mirzoeff.

--2nd ed.-- London: Routledge, 1988. 737p.

ISBN : 0-415-25222-9.

TZ591(Y:1) N9 21136

-VISUAL,EDITING

98 Roberts,Charles

Editing with final cut pro4: An intermediate guide to

setup and editing workflow. / Charles Roberts.-- Boston:

Focal Press, 2004. 467 p.

ISBN : 0-240-80518-6.

TZ591:2(D6,8(B) P4 21429

-VISUAL,LEARNING

99 Heinich,Robert & etal

Instructional media and technologies for learning. /

Robert Heinich and etal.--6th ed.-- New Jersey: Merrill

an imprint of Prentice Hall, 1999. 428p.

CD availabale).

ISBN : 0-13-859159-8.

TZ591(T) N9 21403

AUDIO -VISUAL,TECHNIQUES

100 Nisbett,Alec

The sound studio: Audio techniques for

radio,television,film and recording. / Alec Nisbett.--7th

ed.-- Oxford: Focal Press, 2003. 388p.

ISBN : 0-240-51911-6.

TZ591 P3 21105

AUDIO &VIDEO

101 Austerberry,David

The technology of video & audio streaming: A robust

technical guide to implementing an end-to-end streaming.

/ David Austerberry.-- Oxford: Focal Press, 2002. 331p.

ISBN : 0-240-51694-x.

TZ599-91 P2 20484

AUDIO/VISUAL COMMUNICATION

102 Fallansbee,Joe

Get streaming !: Quick steps to delivering audio and

video online. / Joe Follansbee.-- Oxford: Focal Press is

an imprint of Elsevier, 2004. 220p.

ISBN : 0-240-80559-3.

TZ591 P4 20988

103 Mishra,Rajindra

Drashya-Kshravya madhyam lekhan. / Rajindra Mishra and

Ishita Mishra.-- New Delhi: Takshila Prakashan, 2004.

343p.

ISBN : 81-7965-064-2.

TZ591 P4 20999-21000

BIO -TECHNOLOGY

104 Ojha,D D

Jaiv praudyogiki ka Sansar. / D D Ojha.-- New Delhi:

Vidya Vihar, 2003. 255p.

(Hindi).

ISBN : 81-88140-23-6.

G0aF P3 20541

BIOGRAPHIES,PRIME MINISTERS

105 Manisha

Profiles of Indian Prime Ministers: Pt.Jawaharlal Nehru

to Dr. Manmohan Singh. / Manisha.-- New Delhi: Mittal

Publications, 2004. 448p.

ISBN : 81-7099-976-6.

w44,P4-N47 P4 20929,R

BIOGRAPHY

106 Singh ,Khushwant

Truth ,love & a little malice : An Autobiography /

Khushwant Singh.-- New Delhi: Viking by penguin Books,

2002. 423p.

ISBN : 0-06-7004-6.

wN15,1 P2 20113

BIOGRAPHY,APJ ABDUL KALAM

107 Abdul Kalam,APJ

Agni ki udaan:An autobiography. / APJ Abdul Kalam.-- New

Delhi: Prabhat Prakashan, 2002. 194p.

(Hindi).

ISBN : 81-7315-293-4.

w(V44,1)N31 P2 20316

108 Kalam,APJ Abdul

Wings of fire: An autobiography. / APJ Abdul Kalam.--

Hyderabad: Universities Press, 2003. 180p.

ISBN : 81-7371-146-1.

wN31 P3 20821

109 Pruthi,R K

President : A P J Abdul Kalam. / R K Pruthi.-- New Delhi:

Anmol Publications, 2003. 271p.

ISBN : 81-261-1344-8.

w(v44,1)N31 P3 20265

110 Ramanathan,R

Who is kalam: A good human being. / R Ramanathan.-- Delhi

: Konark Publishers, 2003. 232p.

ISBN : 81-2200651-5.

wV44.1 P3 20640; 20701,H

BIOGRAPHY,ATAL BIHARI VAJPAI

111 Lele,Arvind (Ed)

Jananayak. / edited by Arvind Lele and etal.-- Pune: Shri

Grandharva-Ved Prakashan, 2001. 552p.

wN24 P1 20726

BIOGRAPHY,BILL CLINTON

112 Clinton,Bill

My life. / Bill Clinton.-- London: Hutchinson, 2004. 957

p .

ISBN : 0-09-179527-3.

w(V73,1)N46 P4 21464

BIOGRAPHY,CHANDRASEKHAR

113 Chandrasekhar

Meri jail diary -1. / Chandrasekhar.-- New Delhi:

Rajkamal Prakashan, 2002. 494p.

(Hindi).

ISBN : 81-267-0463-2.

w(V44,21N27),1 P2 20211

114 Chandrasekhar

Meri jail diary-11. / Chandrasekhar.-- New Delhi:

Rajkamal Prakashan, 2002. 379p.

(Hindi).

ISBN : 81-267-0464-0.

w(V44,21N27),1 P2 20212

115 Chandrasekhar

Zindagi ka karvan. / Chandrasekhar.-- New Delhi: Rajkamal

Prakashan, 2002. 232p.

(Hindi).

ISBN : 81-267-0470-5.

w(V44,21N27) P2 20210

116 Harivansh (Ed)

Chandrashekhar ke vichar(Speeches and writing by

Chandrasekhar). / edited by Harivansh and Kripa Shankar

Chaubey.-- New Delhi: Rajkamal Prakashan, 2002. 272p.

(Hindi).

ISBN : 81-267-0469-1.

w(V44,21N27) P2 20208

117 Harivansh (Ed)

Ek doosre shikhar se (interview with Chandrasekhar-3). /

edited by Harivansh.-- New Delhi: Rajkamal Prakashan,

2002. 229p.

(Hindi).

ISBN : 81-267-0467-5.

w(V44,21N27) P2 20215

118 Harivansh(Ed)

Chandrasekhar ke bare mein. / edited by Harivansh.-- New

Delhi: Rajkamal Prakashan, 2002. 246p.

(Hindi).

ISBN : 81-267-0468-3.

w(V44,21N27) P2 20209

119 Harivansh(Ed)

Rachnatmak bechaini mein. / edited by Harivansh.-- New

Delhi: Rajkamal Prakahan, 2002. 219p.

(Hindi).

ISBN : 81-267-0466-7.

w(V44,21N27) P2 20214

BIOGRAPHY,CHANDRASEKHAR

120 Harivansh(Ed)

Uthal-Puthal aur dhruvikaran ke beech. / edited by

Harivansh.-- New Delhi: Rajkamal Prakashan, 2002. 223p.

(Hindi).

ISBN : 81-267-0465-9.

w(V44,21N27) P2 20213

BIOGRAPHY,HILLARY RODHAM CLINTON

121 Clinton,Hillary Rodham

Living History: Memoirs. / Hillary Rodham Clinton.--

London: Headline Book Publishing, 2003. 562p.

ISBN : 0-7472-5515-6.

w P3 20536

BIOGRAPHY,J P NARAYAN

122 Bhattacharjea,Ajit

Transforming the polity : Centenary reading from

Jayaprakash Narayan. / Ajit Bhattacharjea.-- New Delhi:

Rupa & Co., 2002. 141p.

ISBN : 81-7167-986-2.

wN02 P2 20392

BIOGRAPHY,JINHA

123 Baranwal,Virendra Kumar

Jinha: Ek punardrishti. / Virendra Kumar Baranwal.-- New

Delhi: Rajkamal Prakashan, 2005. 384 p.

ISBN : 81-267-0986-3.

wM76.44Q7 P5 21672,H

BIOGRAPHY,JINNAH

124 Javed,Ajit

Zinnah ke trasdi(Biography). / Ajit Javed.-- Meerut:

Samvad Prakashan, 2004. 251p.

ISBN : 81-87524-48-0.

wM76(O152) P4 21073,H

BIOGRAPHY,KALYANJI AND ANANDJI

125 Shrivastav,Rajiv

Kalyanji - Anandji: Zindagi ka safar... / Rajiv

Shrivastav.-- New Delhi: Hindi Book Center, 2004. 160p.

ISBN : 81-85244-88-x.

TZ5932(wN28) P4 21141,H

BIOGRAPHY,KAMLESHWAR

126 Kamleshwar,Gayatri

Mere hamsafar: Kamleshwar. / Gayatri Kamleshwar.-- Delhi:

Rajpal & Sons, 2005. 192 p.

ISBN : 81-7028-567-4.

wO152,6 P5 21471,H

BIOGRAPHY,KUNWAR NARAYAN

127 Mishra,Yatindra(Ed)

Kunwar Narayan: Sansar. / edited by Yatindra Mishra.--

New Delhi: Vani Prakashan, 2002. 501p.

(Hindi).

ISBN : 81-7055-176-5.

w(O152)N27 P2 20539

128 Mishra,Yatindra(Ed)

Kunwar Narayan: Upasthiti,2. / edited by Yatindra Mishra.

-- New Delhi: Vani Prakashan, 2002. 440p.

(Hindi).

ISBN : 81-7055-175-7.

w(O152)N27 P2 20547

BIOGRAPHY,MANMOHAN SINGH

129 Garg,Vivek

Manmohanomics: Journey to South Block(life of Indian

Prime Minister). / Vivek Garg and Ravish Mishra.-- New

Delhi: Manas Publications, 2004. 256p.

ISBN : 81-7049-211-4.

w(V44,21) P4 20944

BIOGRAPHY,MARILYN MONROE

130 Shrivastava,Sanjay

Swapnapari Marilyn Monroe(Biography). / Sanjay

Shrivastava.-- Meerut: Samvad Prakashan, 2004. 219+ills

ISBN : 81-87524-52-9.

TZ592wN26 P4 21079,H

BIOGRAPHY,MUKTIBODH

131 Sharma,Vishnu Chandra

Muktibodh ki atmakatha (Biography). / Vishnu Chandra

Sharma.-- Meerut: Samvad Prakashan, 2004. 495p.

ISBN : 81-87524-34-0.

wN P4 21075,H

BIOGRAPHY,P C ALEXANDER

132 Alexander,P C

Through the corridors of power: An insider's story. / P C

Alexander.-- New Delhi: HarperCollins Publishers India,

2004. 480p.

ISBN : 81-7223-550-x.

wL(W44) P4 21116

BIOGRAPHY,P V NARASIMHA RAO

133 Aggarwala,Adish C

P V Narasimha Rao: Scholar Prime Minister. / Adish C

Aggarwala.-- New Delhi: Amish Publications, 1995. 300p.

ISBN : 81-900289-1-x.

w(V2,21)N21 N5 20507

BIOGRAPHY,PICASSO

134 Purandrey,Madhuri

Picasso:A biography. / Madhuri Purandrey.-- Meerut:

Samvad Prakashan, 2004. 368p.

ISBN : 81-87524-49-9.

wM81 P4 21068,H

BIOGRAPHY,QAZI NAZRUL ISLAM

135 Sharma,Vishnu Chandra

Agnisetu: Biography. / Vishnu Chandra Sharma.-- Meerut:

Samvad Prakashan, 2004. 282p.

ISBN : 81-87524-35-9.

wL93 P4 21341,H

BIOGRAPHY,RAJA RAM MOHAN RAI

136 Pranavdev

Raja Ram Mohan Rai. / Pranavdev.-- Jaipur: RBSA

Publishers, 2004. 153p.

ISBN : 81-7611-217-8.

wL72 P4 21001,H

BIOGRAPHY,RAMVILAS SHARMA

137 Tripathi,Visvanath

Hindi ke prehari: Dr. Ramvilas Sharma. / edited by

Visvanath Tripathi and Arun Prakash.-- New Delhi: Vani

Prakashan, 2002. 519p.

(Hindi).

ISBN : 81-7055-005-7.

TZ54wN12 P2 20202

BIOGRAPHY,SADDAM

138 Burney,Aziz

Saddam: President to prisoner. / Aziz Burney.-- Delhi:

Indian Publishers, 2004. 171p.

ISBN : 81-7341-345-2.

wM37 P4 20943

BIOGRAPHY,SATYA JIT RAY

139 Robinson,Andrew (Ed)

Satya Jit Ray : A vision of cinema. / edited by Andrew

Robinson.-- New York: I B Tauris, 2005. 357 p.

ISBN : 1-84511-074-9.

TZ592w P5 21678

BIOGRAPHY,SUBHASH CHANDER BOSE

140 Gupt,Vishvaprakash

Subhash Chander Bose: Vayakti aur vichar. / Vishvaprakash

Gupt and Mohini Gupta.-- New Delhi: Radha Publications,

2001. 334p.

ISBN : 81-7487-106-3.

wM97 P1 20055

BIOGRAPHY,VINAYAK DAMODAR SAWARKAR

141 Sawarkar samagra : Sawtantrayvir Vinayak Damodar Sawarkar.-

New Delhi: Prabhat Prakashan, 2003. v p.

(Hindi).

w(V44:51)M83 P3 20396,V.6; 20397,V.7;

20398,V.8; 20399,V.9; 20400,V.10

BIOGRAPHY.CHARIE CHAPLIN

142 Chaturvedi,Geet

Charie Chaplin (biography). / Geet Chaturvedi.-- Meerut:

Samvad Prakashan, 2004. 303p.

ISBN : 81-87524-50-2.

wL89(TZ592) P4 21343,H

BLUEPRINT,EVENTS

143 Jagmohan

Soul and structure of governance in India. / Jagmohan.--

New Delhi: Allied Publishers, 2005. 516 p.

ISBN : 81-7764-831-4.

V44,12 P5 21468

** Blueprint,Events

BROADCASTING

144 Bhanavat,Sanjiv (Ed)

Eletronic media. / edited by Sanjiv Bhanavat.-- Jaipur:

Jansanchar Kendra, 2005. 322 p.

(Patrakarita evm jan sanchar prakashan series-11)).

TZ55 P5 21425,H

145 Raina,Gaurishankar

Sanchar technology. / Gaurishankar Raina.-- Delhi: Shree

Natrajan Prakashan, 2005. 160p.

ISBN : 81-7312-032-3.

TZ55 P5 21167,H; 21344,H

146 Sharma,Jitendra Kumar

Digital broadcasting journalism. / Jitendra Kumar Sharma.

-- Delhi: Authorspress, 2003. 311p.

ISBN : 81-7273-149-3.

TZ55 P3 20625

147 Shastri,Shukdev

Prasaran paddhati. / Shukdev Shastri.-- Jaipur: Book

Enclave, 2004. 150p.

ISBN : 81-8152-066-1.

TZ55 P4 21049-21050

148 Thangamani,Pon

History of broadcasting in India: With special reference

to Tamil Nadu 1924-1954. / Pon Thangamani.-- Chennai:

Ponnaiah Pathippagam, 2000. 439p.

TZ55v44 P 20912

-BRITISH

149 Crisell,Andrew

An introductory history of British Broadcasting. / Andrew

Crisell.-- London: Routledge, 2001. 280 p.

ISBN : 0-415-12803-x.

TZ55v _P1 20764

-INDIA

150 Price,Monroe E(Ed)

Broadcasting reform in India: Media law from a Global

perspective. / edited by Monroe E Price and Stefaan G

Verhulst.-- Delhi: Oxford University Press, 1998. 375p.

ISBN : 0-19-564564-2.

TZ55.44 N8 20753

-PHILIPPINES

151 Librero,Felix

Community broadcasting: Concept and practice in the

Philippines. / Felix Librero.-- Singapore: Eastern

Universities Press, 2004. 96p.

ISBN : 981-210-328-7.

TZ55.931 P4 21187

BROADCASTING -WORLD

152 Chakravarthy,Jagdish

Changing trends in public broadcasting journalism. /

Jagdish Chakravarthy.-- Delhi: Authorpress, 2004. 287p.

ISBN : 81-7273-187-6.

TZ55.1 P4 21315-21316

BROADCASTING, NEWS

153 White,Ted

Broadcasting news : Writing,reporting and producing / Ted

White.--3rd ed.-- New Delhi: Focal Press, 2002. 485p.

ISBN : 0-240-80433-3.

TZ5511-21:11-7 P2 20118

BROADCASTING,AUTHORSHIP

154 Orlik,Peter B

Broadcast/cable copywriting. / Peter B Orlik.--6th ed.--

London: Allyn and Bacon, 1998. 492p.

ISBN : 0-205-27143-x.

TZ55:6 N8 20644

BROADCASTING,COMMUNICATION

155 Watkinson,John

Govergence in broadcast and communications media. / John

Watkinson.-- New Delhi: Focal Press, 2001. 747 p.

ISBN : 0-240-51509-9.

TZ-55 P1 21448

BROADCASTING,ENCYCLOPAEDIA

156 Sinha,P C

Encyclopaedia of broadcasting television and radio. / P C

Sinha.-- New Delhi: Anmol Publications, 2005. 1038 p.

ISBN : 81-261-2322-2.

TZ55k P5 21507,V.1; 21508,V.2; 21509,V.3

BROADCASTING,JOURNALISM

157 Boyd,Andrew

Broadcasting journalism : Techniques of radio and

television news / Andrew Boyd.--5th ed.-- New Delhi:

Focal Press, 2001. 442p.

ISBN : 0-240-51571-4.

TZ5511-21:3 P1 20119

BROADCASTING,JOURNALISM

158 Edwards,Bob

Bob EdwardsEdward R. Murrow and the birth of Broadcast

journalism. / Bob Edwards.-- New Jersey: John Wiley &

Sons, 2004. 174p.

ISBN : 0-471-47753-2.

TZ55-54 P4 20901

159 Ravindranath,P K

Lectures on broadcasting journalism. / P K Ravindranath.-

Delhi: Authorspress, 2004. 114p.

ISBN : 81-7273-182-5.

TZ55-54.44 P4 21243; 21337

160 Shrivastava,K M

Broadcast journalism in the 21st century. / K M

Shrivastava.-- New Delhi: New Dawn Press, 2005. 400p.

ISBN : 1-932705-45-7.

TZ55-54'P P5 21398-21399

161 Thompson,Robert

The broadcast journalism handbook: A television news

survival guide. / Robert Thompson and Cindy Malone.--

Oxford: Rowman & Littlefield Publishers, 2004. 191p.

ISBN : 0-7425-2506-6.

TZ54-55n P4 20888

BROADCASTING,PHOTOGRAPHY

162 Gupta,Om

Prasaran aur photo patrakarita. / Om Gupta.-- New Delhi:

Kanishka Publishers, 2002. 85p.

(Hindi).

ISBN : 81-7391-491-5.

TZ5511-21 P2 20193

BROADCASTING,REPORTING

163 Thompson,Rick

Writing for broadcast journalists. / Rick Thompson.-- New

York: Routledge, 2005. 182p.

ISBN : 0-415-31796-7.

TZ55:6 P5 21364,R

BROADCASTING,TELECOMMUNICATION

164 Bittner,John R

Broadcasting and telecommunication:An introduction. /

John R Bittner.--3rd ed.-- New Jersey: Prentice Hall,

1991. 437p.

ISBN : 0-13-083239-1.

TZ55-552 N1 20419

BROADCASTING,TELEVISION

165 Anderson,Bonnie M

News flash: Journalism,infotainment,and the bottom-line

business of broadcast news / Bonnie M Anderson.-- San

Francisco: Jossey-Bass, 2004. 259p.

ISBN : 0-7879-7285-1.

TZ5521.73 P4 21033

BROADCASTING,WRITING

166 Joshi,Manohar Shyam

Patkatha lekhan: Ek parichaya. / Manohar Shyam Joshi.--

New Delhi: Rajkamal Prakashan, 2002. 183p.

ISBN : 81-267-0493-4.

TZ55:6.44 P2 21290,H

167 White,Ted

Broadcast news: Writing,reporting and producing. / Ted

White.--4th ed.-- London: Focal Press, 2005. 507 p.

ISBN : 0-240-80659-x.

TZ5511-21:6-7 P5 21532,R

BROADCASTING,WRITNG

168 Papper,Robert A

Broadcast news writing stylebook. / Robert A Papper.--

London: Allyn and Bacon, 1995. 276p.

ISBN : 0-205-14693-7.

TZ5511-21:6 N5 20992

CAREER DEVELOPMENT , EDUCATION

169 Bingham , Rosie

Key work skills. / Rosie Bingham and Sue Drew.-- England:

Gower Publishing, 1999. 277p.

ISBN : 0-566-08183-0.

T N9 20377

CENSUS

-2001

170 Ramachandrudu,G(Ed)

Census 2001 & human development in India. / edited by G

Ramachandrudu and M Prasada Rao.-- New Delhi: Serials

Publications, 2004. 502p.

ISBN : 81-86771-45-x.

Y:5.44 P4 20948

COMMUNICATION

171 Albrecht,Terrance L

Communication in complex organization : A relational

approach / Terrance L Albrecht and Betsy Wackernogel Bach

-- New York: Harcourt Brace College Publishers, 1997.

307p.

ISBN : 0-15-500315-8.

TZ N7 20106

172 Argenti,Paul A

The power of corporate communication. / Paul A Argenti

and Janis Forman.--New York ed.-- McGraw-Hill: 2002, 294p

ISBN : 0-07-137949-5.

TZ P2 20159

173 Beck,Andrew

As communication Studies: The essential introduction. /

Andrew Beck ; Peter Bennett and Peter Wall.-- London:

Routledge, 2002. 261p.

ISBN : 0-415-24752-7.

TZ P2 21031

174 Becker,Samuel L

Discovering mass communication / Samuel L Becker and

Churchill L Roberts.--3rd ed.-- New York: Longman

Publications, 1992. 540p.

ISBN : 0-673-46119-x.

TZ N2 20133

175 Bhanavat,Sanjiv(Ed)

Selected bibliography on journalism & Mass Communication.

/ edited by Sanjiv Bhanavat.-- Jaipur: Pulitzer Instt. of

Communication Studies &Research, 2002. 108p.

TZ-TZ592a P2 21062,H

176 Bracht,Neil (Ed)

Health promotion at the community level 2 / edited by

Neil Bracht.-- New Delhi: Sage Publications, 1999. 275p.

ISBN : 0-7619-1304-1.

TZ N9 20121

177 DeFleur,Melvin L

Understanding mass communication: A Liberal arts

perspective. / Melvin L DeFleur and Everette E Dennis.--

7th ed.-- New York: Houghton Mifflin Company, 2002. 504p

ISBN : 0-618-12857-3.

TZ P2 20514

178 Dhuliya, Subhash

Suchana kranti ki rajneti aur vichardhara / Subhash

Dhuliya.-- New Delhi: Granth Shilpi, 2001. 228p.

ISBN : 81-86684-87-5.

TZ(D6,8(A) P1 19688; 20736; 20872

COMMUNICATION

179 Green,Lelia

Communication technology and society / Lelia Green.-- New

Delhi: Sage Publications, 2002. 254p.

ISBN : 0-7619-4709-4.

TZ P2 20160

180 Higar,Asha

Sanchar ke sidhant. / Asha Higar,Madhu Jain and Sushila

Parik.-- Jaipur: Jansanchar Kendra, 2003. 294p.

(Hindi).

TZ.44 P3 20565

181 Joshi,P C

Communication and National development. / P C Joshi.--

New Delhi: Anamika Publishers, 2002. 444p.

ISBN : 81-7975-013-2.

TZ.44 P2 20284

182 Lash,Scott

Critique of information. / Scott Lash.-- New Delhi: Sage

Publications, 2002. 234p.

ISBN : 0-7619-5269-1.

TZ.1 P2 20375

183 Martin,David

One stop communication. / David Martin.-- London:

Prentice Hall Europe, 1998. 251 p.

ISBN : 1-860-72043-9.

TZ N8 21568

184 Patri,Vasantha R

Essentials of effective communication. / Vasantha R Patri

and Neelakant Patri.-- New Delhi: Greenspan Publications,

2002. 464p.

ISBN : 81-88091-00-6.

TZ P2 20503

185 Rice,Ronald E (Ed)

The internet and health communication : Experience and

expectations. / edited by Ronald E Rice and James E Katz.

-- New Delhi: Sage Publications, 2001. 459p.

ISBN : 0-7619-2233-4.

TZ P1 20116

186 Rosengren,Karl Erik

Communication: An introduction. / Karl Erik Rosengren.--

New Delhi: Sage Publications, 2000. 219p.

ISBN : 0-8039-7837-5.

TZ P 20448

COMMUNICATION

187 Scott,Michael D

Dimensions of communication :An introduction. / Michael D

Scott and Steven R Brydon.-- London: Mayfield Publishing,

1997. 545p.

ISBN : 1-55934-442-3.

TZ N7 20280

188 Shimkin,David

State of the art : Issues in contemporary mass

communication. / David Shimkin; Harold Stolerman and

Helene O'Connor.-- New York: St. Martin's Press, 1992.

406p.

ISBN : 0-312-05543-9.

TZ N2 20865

189 Thussuk, D K

International communication / D K Thussuk.-- London:

Arnold, 2000. 342 p.

TZ.1 P 19625; 21110

190 Vilanilam,J V

More effective communication: A Manual for professional.

/ J V Vilanilsm.-- New Delhi: Response Books, 2000. 238p

ISBN : 0-7619-9364-9.

TZ P 20271

COMMUNICATION -INDIA

191 A Team of Experts

Modern UGC Net/Slet: Mass Communication. / A Team of

Experts.-- New Delhi: Anmol Publications, 2005. 486p.

ISBN : 81-261-2157-2.

TZ.44 P5 21284

192 Kumar, Kevel J

Mass communication in India. / Kevel J Kumar.--3rd ed.--

Mumbai: Jaico Publications, 2002. 407p.

TZ P2 20140-20144

193 Nayyar,Renuka

Gramin shetra ki patrakarita. / Renuka Nayyar.--

Panchkula: Harayana, 2002. 144p.

(Hindi).

TZ(Y31).44 P2 20546

194 Pataeriya,Manoj

Vighyan Sanchar. / Manoj Pataeriya.-- New Delhi:

Taksheela Prakashan, 2001. 255p.

(Hindi).

ISBN : 81-85727-93-7.

TZ.44 P1 20206

COMMUNICATION -THIRD WORLD

195 Melkote,Srinivas R

Communication for development in the Third World: Theory

and Practice for empowerment. / Srinivas R Melkote and H

Leslie Steeves.--2nd ed.-- New Delhi: Sage Publications

India, 2001. 422p.

ISBN : 0-7619-9475-0.

TZ.1 P1 20114

COMMUNICATION,ANIMATION

196 Shaw,Susannah

Stop motion: Craft skills for model animation. / Susannah

Shaw.-- London: Focal Press, 2004. 206p.

ISBN : 0-240-51659-1.

TZ P4 20773

COMMUNICATION,BUSINESS

197 Bahl,Sushil

Business communication today. / Sushil Bahl.-- New Delhi:

Response Books a division of sage Publications, 1996.

199p.

ISBN : 81-7036-557-0.

TZ(X) N6 21269

198 Bovee,Courtland L

Business communication today. / Courtland L Bovee and

John V Thill.--5th ed.-- New Jersey: Prentice-Hall, 1997.

730p+.

ISBN : 0-13-783002-5.

TZ N7 20954

199 Desai,Vasant

Entrepreneurship development and business communication.

/ Vasant Desai and Urmila Rai.-- Mumbai: Himalaya

Publishing House, 2004. 350p.

ISBN : 81-8318-086-8.

TZ(X:5) P4 21235

200 Devlin,Frank J

Business communication. / Frank J Devlin.--8th ed.--

London: Richard D Irwin, 1974. 705p.

TZ(X:5) L4 20800

201 Howard,C Jeriel

Contact: A textbook in applied communications. / C Jeriel

Howard and Richard Francis Tracz.--5th ed.-- New Jersey:

Prentice Hall, 1990. 303p.

ISBN : 0-13-170580-6.

TZ(X) N 21267

COMMUNICATION,BUSINESS

202 Means,Tom

Business communications. / Tom Means.-- Australia:

Thomson South-Western, 2004. 535+Appendix p.

ISBN : 0-538-43682-4.

TZ(X:74) P4 21288

203 O'Hair,H Dan

Business communication: A framework for success. / H Dan

O'Hair; James S O'Rourke and Mary John O'Hair.--

Australia: South-Western College Publishing, 2001. 665p.

ISBN : 0-324-01415-5.

TZ P1 20972

204 Thill,John V

Excellence in business communication. / John V Thill and

Courtland L Bovee.--4th ed.-- New Jersey: Prentice Hall,

1999. 510p+.

ISBN : 0-13-781501-8.

TZ(X) N9 20390

COMMUNICATION,CAREER

205 Palanichamy,U

An essential handbook to a career in mass communication.

/ U Palanichamy ; Dhiraj Singh and Himank Kothiyal.--

Chennai: Geetha Palanichamy, 2005. 188 p.

ISBN : 81-902765-0-6.

TZn(T) P5 21621

COMMUNICATION,COMPUTER

206 Williams,Brian K

Using information technology. / Brian K Williams and

Stacey C Sawyer.--5th ed.-- New Delhi: Tata McGraw-Hill

Publishing, 2003. 482p.

ISBN : 0-07-049545-9.

TZ (D6,8(B) P3 20903

207 Wittman,Ralph

Multicast communication: Protocols and applications. /

Ralph Wittmann and Martina Zitterbart.-- USA: Academic

Press, 2001. 349p.

ISBN : 81-7867-042-9.

TZ(D6,8(B) P1 20914

COMMUNICATION,CONVERGENCE

208 Vince,John(Ed)

Digital convergence:The information revolution. / edited

by John Vince and Rae Earnshaw.-- London: Springer Verlag

, 1999. 350p.

ISBN : 1-85233-140-2.

TZ(D6,8(B)) N9 20347; 20983

COMMUNICATION,CULTURE

209 Lull,James(Ed)

Culture in the communication age. / edited by James Lull.

-- London: Routledge, 2001. 230p.

ISBN : 0-415-22117-x.

TZ(Y:1) P1 20421

COMMUNICATION,DEVELOPMENT

210 Bhanavat,Sanjiv(Ed)

Vikas and Vighyan sanchar. / edited by Sanjiv Bhanavat.--

Jaipur: Jansanchar Kendra, 2003. 280p.

(Patrakarita and jansanchar prakashan series-8.)

(Hindi).

TZ(X:89ZB).44 P3 20562

COMMUNICATION,DIGITAL AGE

211 Dominick, Joseph R

The dynamics of mass communication: Media in the digital

age. / Joseph R Dominick.--5th ed.-- New York: The McGraw

Hill Companies, 1996. 599p.

ISBN : 0-07-017996-4.

TZ5 N6 19212; 21350,7th

COMMUNICATION,ECONOMICS

212 Conrad,Charles

Strategic organizational communication in a Global

economy. / Charles Conrad and Marshall Scott Poole.--5th

ed.-- New York: Harcourt College Publishers, 2002. 459p.

ISBN : 0-15-506348-0.

TZ1 P2 20967

213 Sondhi,Krishan

Development communication and information economics in

the new millennium. / Krishan Sondhi.-- Delhi: B R

Publishing, 2003. 183p.

ISBN : 81-7646-338-8.

TZ(X)'P-- P3 21227

COMMUNICATION,EDUCATION

214 Mahadevan,Kuttan(Ed)

Communication and education for health promotion and

population regulation: A Global perspective. / edited by

Kuttan Mahadevan.-- Delhi: B R Publishing, 2005. 409p.

ISBN : 81-7646-457-0.

TZ(T) P5 21117; 21124

COMMUNICATION,EDUCATION

215 Pandey,V C (Ed)

Information communication technology & education. /

edited by V C Pandey.-- Delhi: Isha Books, 2003. vp.

ISBN : 81-8205-000-6.

TZ(T) P3 20866-20870

COMMUNICATION,ELECTRONIC

216 Garg,Hemant Kumar

Electronic communication and date communication. / Hemant

Kumar Garg and Manish Soni.-- Jaipur: University Book

House, 2005. 247 p.

ISBN : 81-8198-071-9.

TZ(D6,8(B) P5 21527

COMMUNICATION,ELECTRONICS -PAKISTAN

217 Hassan,Jawad(Comp)

Media and the mass communications laws of Pakistan. /

compiled by Jawad Hassan and Syed Ali Hadi.-- Lahore:

Bookbiz, 2004. 700p.

TZ-TZ55(Z).44(Q7) P4 21239

COMMUNICATION,EMPLOYEE

218 Nair,Basskaran

Employee communication. / Basskaran Nair.-- Singapore:

Marshall Cavendish International, 2004. 103p.

(From main street to cyber street)).

ISBN : 981-210-228-0.

TZ(D6,8(B) P4 21182

COMMUNICATION,ENCYCLOPAEDIA

219 Shamsi,Nayyar

Encyclopaedia of mass communication in twenty-first

century. / Nayyar Shamsi.-- New Delhi: Anmol Publications

, 2005. 288 p.

ISBN : 81-261-2282-x.

TZ'P1k P5 21578,V.1; 21579,V.2; 21580,V.3;

21581,V.4; 21582,V.5

COMMUNICATION,ETHICS

220 Day,Louis Alvin

Ethics in media communications: Cases & Controversies. /

Louis Alvin Day.--4th ed.-- Australia: Thomson Wadsworth,

2003. 468p.

ISBN : 0-534-56235-3.

TZ(R4) P3 20485

COMMUNICATION,HANDBOOK

221 Kaid,Lynda Lee (Ed)

Handbook of political communication research. / edited by

Lynda Lee Kaid.-- London: Lawrence Erlbaum Assiciates,

2004. 541p.

ISBN : 0-8058-3775-2.

TZ(W) P4 21375

222 Thompson,Teresa L(Ed)

Handbook of health communication. / edited by Teresa L

Thompson and etal.-- London: Lawrence Erlbuam Associates,

2003. 753p.

ISBN : 0-8058-3858-9.

TZ P3 20666

COMMUNICATION,HEALTH

223 Guttman,Nurit

Public health communication interventions: Values and

ethical dilemmas. / Nurit Guttman.-- New Delhi: Sage

Publications, 2000. 286p.

ISBN : 0-7619-0260-0.

TZ(L) P 20064

224 Gwyn,Richard

Communicating health and illness. / Richard Gwyn.-- New

Delhi: Sage Publications, 2002. 182p.

ISBN : 0-7619-6475-4.

TZ P2 20066

225 Kar,Snehendu B(Ed)

Health communication: A multicultural perspective. /

edited by Snehendu B Kar and Rina Alcalay.-- New Delhi:

Sage Publications, 2001. 380p.

ISBN : 0-8039-7367-5.

TZ(L) P1 20067

COMMUNICATION,INTERCULTURAL

226 Kiesling,Scott F (Ed)

Intercultural discourse and communication: The essential

readings. / edited by Scott F Kiesling and Christina

Bratt Paulston.-- Australia: Blackwell Publishing, 2005.

330p.

ISBN : 0-631-23544-2.

TZ(S) P5 21359

COMMUNICATION,INTERPERSONAL

227 Beebe,Steven A

Communicating in small groups: Principles and practices.

/ Steven A Beebe and John T Masterson.--6th ed.-- New