A one-year Post-Graduate Diploma Course in Advertising and Public Relations was initiated in Indian Institute of Mass Communication in 1981 to address the growing demand for professionals for the advertising and PR industry. Many AD/PR department alumni hold positions of leadership in the ad world, corporate sector and PR industry today.

The students are selected through an all-India entrance examination. The total number of seats available for this course is 75.

The curriculum is dynamic and is adapted periodically to suit the changing needs of the industry. IIMC enjoys huge patronage of the industry. Many stalwarts are associated with the training of our students.

Objectives of the Course:

To provide basic and emerging concepts and principles in relation to better decision making in the areas of  Advertising and Public Relations;

To enable the students to integrate various functions with organisational goals and strategies;

To sensitise students on various gender/social communication problems in the light of concepts;

To provide hands-on training on planning and production of brand and social campaigns.

Course papers

The course comprises the following ten papers: Communication Theory and Research; Marketing; Advertising: Principles,Concepts and Management; Creativity and Campaign Planning, Public Relation Principles, Tools and Methods;Corporate Commmunication; Oral and Visual Communication; Production Techniques and Methods; Media Planning; and Advertising, PR and Marketing Research.

 

Pedagogy 

Interactive classroom sessions, case studies, simulations and role plays.

AD/PR Blog

Courses covered each week in the classroom, along with students' presentations on various topics are posted on the blog regularly.    (http://iimc-adprclassroomreporting2010-11.blogspot.com/)

 
Click here for the Course Syllabus